Our mission is electricity at true wholesale prices
We need to make it cheaper for people to use renewables
The cheapest renewable power sources are not available all the time. We can’t get solar power when the sun isn’t shining, and we can’t get wind power when the wind isn’t blowing. If we want a higher ratio of solar and wind, we need people to use more during the times they can produce. If we give people true wholesale prices, then they can save money by using more at these times.
We should be able to trust we are getting a fair price for electricity
Traditional electricity models work by trying to get people to pay as much for power as possible so that the retailer can make a bigger margin. Because we charge a flat fee, our only incentive is to help you reduce your electricity costs. This creates a model of trust and partnership - where we all can win together.
Our Story
Founded in 2017 by Chris Thompson and Dan Adams, Amber Electric delivers power to Australian households at true wholesale prices. We are bringing transparency to the market, with customers only paying publicly available wholesale prices plus a flat $10 a month fee. Amber is working to enable customers to automatically use power at cheaper times, to give them the absolute cheapest way to get power from the grid.
Amber is backed by some of Australia’s best accelerators and investors, including EnergyLab (Australia’s leading energy accelerator) and Startmate (Australia’s leading tech accelerator). Investors include Blackbird and Black Sheep Capital. The company recently won Startup Vic’s Impact Pitch Night, for the best startup focused on making a positive social impact.
