As the Head of Growth you will be taking ownership of the performance of the marketing team and building our marketing engine to rapidly take Amber to 100,000+ customers.
You’ll take a hypothesis-led and data driven approach to test new creative ideas, new channels and new audiences. You’ll build a culture of rapid iteration to optimise every aspect of the marketing funnel. You’ll scale up our existing performance marketing channels, maximise our viral growth and think creatively to open up new channels that we haven’t even considered. You’ll take calculated risks on bold, creative ideas. You’ll work with our technology team to ensure our website, sign up flow, app and referral program is optimised to create a delightful customer experience that minimises friction and maximises our referral rate. You’ll work with our Brand Strategy Advisor to ensure that we build a brand that people love and everything we do is consistent with our brand strategy. You’ll ensure we are putting the right message in front of the right people at the right time to ensure we are not only minimising our CACs and maximising our growth rate, but also maximising our NPS and LTV.
You’ll mentor, develop and manage the Performance Marketing Manager, CX Manager and Lead Support Consultant and will continue to rapidly grow the team to support continued growth in the business. You’ll report directly to the Co-CEO and will be a key member of the Executive where you will contribute significantly to Amber’s overall strategy.
- Scaling up our performance marketing channels dramatically
- Building out our referral program as key driver of growth
- Testing and developing our affiliate partner program
- Developing new channels that you dream up
As soon as possible
Please send your CV and cover letter to firstname.lastname@example.org . Please add your full name and the role you're applying for in the subject line of your email i.e Lucy Smith - Head of Growth
Please answer the following questions in your cover letter: