Aussie investors have flocked behind renewable energy start-up Amber Electric with $2.5 million in seed funding, as it aims for rapid expansion across the eastern coast. In a shot across the bow of entrenched electricity providers, Amber is looking to sign up more than a million customers to its $10-a-month service
Amber Electric, a new energy company which is unlocking the value of renewable energy with an entirely new way for customers to buy electricity, has raised $2.5 million in an investment round led by Square Peg.
A group of Australian investors led by venture capital fund Square Peg has backed the Melbourne-based start-up which aims to revolutionise the way Australian households buy electricity by passing through wholesale rates.
‘Not Business As Usual’ Twenty firms have joined the movement, including ethical superannuation fund Future Super, reusable coffee cup brand KeepCup and clean energy retailer Amber, all of which have formed an alliance called Not Business as Usual.
Amber Electric co-founder and co-chief executive officer Chris Thompson tells SmartCompany joining the group of businesses in supporting the strike was an “easy decision.” “It heavily aligns to what Amber is all about,” he says. “It was a 30-second decision.”
Australian tech companies Atlassian and Amber Electric are encouraging its workforce to take part in global climate strikes this month that will be held to coincide with the United Nations climate summit.
Twenty companies, including Future Super and KeepCup are part of the alliance, which has called itself Not Business as Usual.
